Last Updated: Sept 7th, 2025 (2025-9-7)
- Introduction
Pingyi Dingheng Trading Company (“we,” “us,” “our,” or “Company”) operates the website www.runshinepet.com(“Site”). We are committed to protecting your privacy and handling your personal data in an open and transparent manner. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site or engage in business with us as a B2B partner.
By using our Site, you consent to the data practices described in this policy. If you do not agree with the data practices described, you should not use our Site.
- Data Controller
The data controller responsible for your personal data is:
Pingyi Dingheng Trading Company
Registered Address: No. 195 Xingrenzhuang, Pingyi County, Linyi City, Shandong Province, China
Operational Address: Lanshan District, Linyi City, Shandong Province, China
Email for Privacy Requests: Jcityalan2019@163.com - Information We Collect
We collect information that identifies, relates to, describes, or could be linked to you or your business (“Personal Data”). We have collected the following categories of Personal Data in the past twelve (12) months:
Personal Identifiers: Name, business email address, business phone number, business physical address.
Commercial Information: Records of products purchased, order history, and other purchasing tendencies.
Financial Information: Bank account details, payment card information (processed directly by our third-party payment processors; we do not store full card details).
Technical and Network Information: IP address, device identifier, browser type, operating system, browsing history, search history, clickstream data, and information regarding your interaction with our Site.
Audio and Electronic Information: Recordings of customer service calls for quality assurance purposes.
- How We Use Your Information (Purposes of Processing)
We use your Personal Data for the following business purposes:
To fulfill orders, process payments, and arrange shipping.
To provide customer service and support, and to respond to your inquiries.
To send you marketing and promotional communications (you may opt-out at any time).
To personalize your experience on our Site and recommend products relevant to your business.
To improve our website functionality, products, and services through data analysis.
To protect our Site, including fraud prevention and security monitoring.
To comply with our legal and regulatory obligations.
- Legal Basis for Processing
We process your Personal Data based on the following legal grounds as permitted by applicable laws, including the Personal Information Protection Law of the People’s Republic of China:
Necessity for concluding or performing a contract: Processing necessary to fulfill orders and provide services to you.
Consent: Where we have obtained your clear consent for specific purposes (e.g., for certain cookies or marketing communications).
Necessity for compliance with legal obligations: Processing necessary to comply with a legal obligation.
Legitimate Interests: Processing for our legitimate business interests (e.g., improving our services, preventing fraud), which do not override your fundamental rights and interests.
- Disclosure of Your Information
We may share your Personal Data with the following categories of third parties:
Service Providers: We share data with third-party vendors who perform services on our behalf:
Payment Processors: Including but not limited to Stripe, PayPal, Adyen, and Banks to process payments.
Logistics & Shipping Partners: Including but not limited to express carriers like DHL, FedEx, SF Express, and shipping lines like Maersk, COSCO to fulfill and deliver orders.
Cloud Hosting & IT Providers: Alibaba Cloud (China) to store and manage data.
Marketing & Analytics Providers: Google Analytics to analyze Site usage.
Legal Obligations: We may disclose information if required by law, such as to comply with a subpoena or similar legal process.
Business Transfers: In connection with a merger, acquisition, or sale of all or a portion of our assets.
- International Data Transfers
Your Personal Data is processed on servers located in Singapore. Our service providers may operate globally, which means your data may be transferred to and processed in countries outside your country of residence, which may have different data protection rules.
When we transfer your Personal Data internationally, we will obtain your separate explicit consent for such transfer, as required by applicable laws, and take appropriate safeguards to ensure the security of your data.
- Your Data Protection Rights
In accordance with applicable laws, including the Personal Information Protection Law of China, you have the following rights regarding your Personal Data:
Right to Access and Copy: You have the right to request access to and a copy of the Personal Data we hold about you.
Right to Correction: You have the right to have inaccurate or incomplete Personal Data corrected.
Right to Deletion: You have the right to request the deletion of your Personal Data under certain circumstances.
Right to Restriction of Processing: You have the right to request we restrict the processing of your Personal Data under certain conditions.
Right to Data Portability: You have the right to receive your Personal Data in a structured, commonly used, and machine-readable format and to transmit those data to another controller.
Right to Object: You have the right to object to the processing of your Personal Data for direct marketing purposes.
To exercise any of these rights, please contact us at Jcityalan2019@163.com or submit a request through our Site’s Contact page. We will respond to verifiable requests within 10 days. We may need to verify your identity before processing your request.
- Data Security & Retention
We implement appropriate technical and organizational security measures to protect your Personal Data against unauthorized access, disclosure, alteration, or destruction. We retain your Personal Data only for as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. - Cookies and Tracking Technologies
Our Site uses cookies (necessary, analytical, performance, and targeting) to enhance user experience. We obtain your consent for non-essential cookies via a cookie banner when you first visit our Site. You can manage your cookie preferences through our banner or your browser settings. - Changes to This Privacy Policy
We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Last Updated” date. - Contact Us
If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us at:
Email: Jcityalan2019@163.com